If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each […]
‘Real’ entrepreneurs don’t seem to like systems. They go against the whole risk-taking, fly-by-the-seat-of-your-pants approach that characterises dynamic and innovative businesses. A system isn’t sexy. It’s boring and rigid. It’s a cookie-cutter approach that can’t be as good as anything a ‘real’ entrepreneur would do. Or is it? Systems are the difference between having a […]
Google has given webmasters and online business owners a new reason to move their sites to a more secured and encrypted location. According to the tech giant, it is making HTTPS a ranking signal in its search algorithm. As such, websites that will make the switch from HTTP to HTTPS will receive a boost in […]
This week’s challenge is a pretty generic one that applies to everyone. It’s about getting your to-do list under control. Now, I know a lot of you out there are going to deny it at first, but you’re probably running your to-do list out of your email account (I know it’s true). And I actually fall […]
A recent study conducted by Google has revealed that in the United States alone, over 25% of people access the Internet through mobile devices, not on desktop computers. In addition, 20% of Google searches are said to be performed on a mobile device. With the growing emergence and adoption of low-priced mobile devices with Internet […]
In a bid to make its services friendlier to both businesses and ordinary users, Google has rolled out several changes to some of its platforms. First, let’s take a look at what the tech giant has in store for marketers, as well as website and online business owners. Just recently, Google announced that it has […]