1. Optimising for local search
According to a Google study, four out of five consumers conduct local searches and 88% of these searchers are made on smartphones. This shows that local SEO is crucial in marketing, but only a handful of businesses are using it. Digital marketing consultant Shane Barker suggested some strategies to effectively optimise your mobile SEO for local searches. He explained that first you must understand the factors that affect your local ranking. They are relevance, distance, and prominence.- Relevance – ensure that your business is relevant to what the user is searching for. This will help Google understand your business so it can match your listing to relevant search terms or keywords.
- Distance – If the user hasn’t specified a location, Google will consider whatever it knows about their location and use that data to provide the necessary information. This means that if your location is stated on your site, you’re likely to appear on a user’s search results.
- Prominence – if your business is popular offline, Google will take this into account. It will also use information from other online sources that are related to your business such as articles and links.