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Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to […]
A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. [Tweet “Google Tag Manager can be a great help when it comes to conversion tracking, analytics, and many other tracking-related […]
For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you […]
Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help smaller businesses get more exposure and at the same time, make it easier for consumers to find the […]
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if […]
Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with […]
Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design […]
Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become […]
To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind […]
We love to take pictures. We take a snapshot of the places we went to, the people we love, and even the food we eat. With the advent of camera phones, it is so much easier to take pictures nowadays. The only problem is the memory storage — but not anymore. Google have introduced an […]
The search giant Google has an autocomplete service that tries to predict your search even before you’ve finished with typing. This has become very convenient for users since it already suggests possible queries, which saves time. For businesses, this has been a valuable tool to see what phrases are being searched the most, for their […]