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Have you noticed anything with Google Search lately? If you’re a frequent Search user, you’ve probably noticed that vital information about the author of a particular piece of online content are no longer showing up on search result pages. If you’re wondering why this is so, there is a simple explanation for this: the tech […]
Google has been known to surprise the online community with its various projects and updates to its search algorithm. And over the last couple of months, it seems that the tech giant is cooking up another project that could be quite useful for all Internet users. According to reports, Google’s latest undercover project is called […]
If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each […]
Google has given webmasters and online business owners a new reason to move their sites to a more secured and encrypted location. According to the tech giant, it is making HTTPS a ranking signal in its search algorithm. As such, websites that will make the switch from HTTP to HTTPS will receive a boost in […]
A recent study conducted by Google has revealed that in the United States alone, over 25% of people access the Internet through mobile devices, not on desktop computers. In addition, 20% of Google searches are said to be performed on a mobile device. With the growing emergence and adoption of low-priced mobile devices with Internet […]
In a bid to make its services friendlier to both businesses and ordinary users, Google has rolled out several changes to some of its platforms. First, let’s take a look at what the tech giant has in store for marketers, as well as website and online business owners. Just recently, Google announced that it has […]
Just recently, Google shocked the online marketing and SEO community after it announced that it will remove authorship photos and circle counts from search engine result pages or SERPS. The announcement was met with mixed reactions. While others, including Google, believed that the removal of authorship photos will help streamline search results and make them […]
To establish an online presence, first, you must have a website. And for your website to be easily accessible, it should have a domain name. However, a recent survey conducted by Google has revealed that as of this year, about 55% of small businesses still don’t have their own website. With millions of people spending […]
As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing […]
It is no secret that over the last couple of years, Google has been stepping up its game when it comes to battling web spam. And just recently, the tech giant has announced not one, but two updates to its search algorithm. Matt Cutts, head of Google’s web spam team, confirmed that they have rolled […]
Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression […]
Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or […]