The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.
To rank on Google, you should have a well-crafted digital marketing campaign. But before you start developing your digital marketing strategies, you must know exactly who your target audience is. According to Mindy Weinstein, founder and president of Market Mindshift, a digital marketing agency based in the U.S., the crux of a good online marketing […]
Have you tried every SEO and keyword strategy you know, but you’re still not hitting your target? Tom Smith, search and data consultant at Zazzle Media, a digital marketing company based in the UK, offers a number of quick fixes to help ensure that your site is being properly crawled by Google and getting good […]
Your business is your baby. You want to nurture it, help it grow and be the very best business it can be. At any given time an industrious entrepreneur will be strategizing innovative ways to develop products and services while simultaneously keeping operations running smoothly, making sure clients are happy and also relentlessly seeking new […]
As there are more people using mobile devices to surf the Internet and with Google announcing it will use a site’s mobile responsiveness as a ranking factor, it’s very important for small businesses to ensure that their respective sites are mobile-friendly. Not only will this help them attract more customers and generate more sales, it […]
As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore, […]
Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to […]
The ways in which a Virtual Assistant can help you in your business are limitless if you’re committed to implementing modern systems and processes and taking your business to the cloud. There are lots of tasks that a Virtual Assistant do for you which will alleviate the strain from an operational standpoint – but how […]
A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. [Tweet “Google Tag Manager can be a great help when it comes to conversion tracking, analytics, and many other tracking-related […]
For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you […]
Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help smaller businesses get more exposure and at the same time, make it easier for consumers to find the […]
One of the main concerns that arise with clients around the topic of Virtual Assistants is the training time. Most are put off by the knowledge that it will take more time to train and manage a Virtual Assistant than it would to just do the work themselves. And you know what? They’re absolutely right!Initially, […]
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!