The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if […]
Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with […]
Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become […]
We’ve been trying a lot of different techniques on social in the past few weeks and measuring the success of each to see if we can implement them on a weekly basis for our own social pages and that of the client’s we support.Some have worked, some have disappointed – but there has been one […]
After weeks of speculation, Google confirmed that it has launched an update to its search algorithm. Just recently, the tech giant confirmed an update on Google Penguin, marking the first time it updated its Penguin algorithm in over a year. In a post on Google+, engineer Pierre Far confirmed Google’s latest move, saying that Penguin […]
Well, I must say I enjoyed Halloween immensely this year! You only had to see the excitement and joy of the children all decked out in their finery to really get into the spirit of trick or treating. And some of those costumes were pretty spooky! I know my kids weren’t too keen on going […]
Are you familiar with the algorithm updates of Google? Have you heard of Penguin, Panda, Knowledge Graph, Hummingbird, and Pigeon? Unless you are a seasoned search engine optimisation or SEO professional, you might not be extremely familiar with the most important aspects of Google’s numerous algorithm updates. If you want to know more about the […]
Google has recently released anew software which removes unwanted toolbars and extensions that could potentially be messing with the overall performance of your internet browser. When malicious programs are utilising the Chrome browser by collecting data, serving ads, or causing sluggishness in the interface, you can definitely find out what causes it with the new […]
After being hit by Panda before, you certainly don’t want to experience another major downturn in incoming traffic when Google update its search algorithms. Otherwise, it can set you back and make it much harder for you to attract the attention of your target audience. Now, it seems that the tech giant is rolling out […]
Throughout the years, Google has been known for using different factors to provide you with better search results whenever you look up various things online. Now, it seems that what you are watching on the television could also be used by the tech giant to provide you with more relevant search results. Bill Slawski, an […]
