Loyalty. It’s such an honourable word. I have been receiving questions about the way I do my business. For almost 15 years now, I have managed to run my business with a team on the other side of the world in the Philippines. It all started with the simple idea of how we could provide […]
We know that for some, the idea of hiring a virtual assistant can be daunting and scary. I mean, where do they come from, how can you trust them, and is your information secure? All of these questions and more can really provide a barrier to entering into getting the support that can literally be […]
Congratulations! Now that your business is growing and thriving, you might need some delegating tips in order for you to scale. But first, let’s talk about why letting go and learning how to delegate tasks is an important skill for entrepreneurs. In a budding business, the business owner often wears all the hats, especially those […]
It’s beginning to look a lot like Christmas which means it’s the perfect time to set into motion your Christmas marketing ideas and kick off your holiday campaign into high gear! During the holidays, people seem to be in a more festive mood and are therefore more willing to open their wallets. This is great […]
In order for businesses to make sure that their employees are compensated accurately for their time at work, they keep records of their staff’s working hours by using time tracking tools. In the old days, this process was done manually. It could be done by using a ledger or by “punching in” using a paper […]
Hiring a Filipino Virtual Assistant comes with a host of benefits that can help improve different areas of your company. Delegating tasks to a trusted Filipino VA can free you up to focus on looking for more opportunities to grow your business. But how can you trust your life’s work to a personal assistant who […]
What’s it like to be a freelancer and virtual assistant in this day and age? The global pandemic has caused countries to lockdown and impose self-quarantine over its citizens. Due to this, most people are unable to go to the office. Thankfully, you don’t have to be at the office to do work. There are […]
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!
Hiring a VA is a big step for any business owner – and one you’ll come to when you realise running your business is more than just a one person job! Naturally you’re full of questions about just how this outsourcing stuff works, and you want to know how it could benefit you and your […]
Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design […]
Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become […]