Create an effective website that drives traffic and converts visitors. Our guide covers web design, development, SEO, and content strategies.
For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you […]
Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help smaller businesses get more exposure and at the same time, make it easier for consumers to find the […]
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if […]
Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with […]
To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind […]
We love to take pictures. We take a snapshot of the places we went to, the people we love, and even the food we eat. With the advent of camera phones, it is so much easier to take pictures nowadays. The only problem is the memory storage — but not anymore. Google have introduced an […]
Technology has become the backbone to all businesses so it is no surprise that technology is continuing to advance when it comes to travel. While it can be hard to let go of your business to enjoy your well deserved time off, ultimately your business can be better for it as you return less stressed […]
Counterize WordPress Plugin is a counter and statistics plugin for WordPress that doesn’t use external libraries and I have installed it on a few client websites this week with great results. The installation of the plugin if you have a WordPress website takes exactly 2 minutes and the reporting dashboard is fabulous! Features Hourly, daily, […]
