Meet Kristy Smith
— Founder & Director of Virtual Elves
Hi, I’m Kristy Smith, Founder of Virtual Elves.
Back in 2009, I was working in a corporate role, raising two young children, and searching for a better way to work — one that offered balance, purpose, and flexibility. I wanted to create a business built on trust, care, and genuine relationships.
That’s how Virtual Elves began.
Today, we connect Australian businesses with skilled virtual assistants in the Philippines, helping them reclaim time, create calm, and focus on what truly matters. Our commitment to long-term relationships and ethical work practices has allowed many of our VAs and clients to grow together over the years.
At Virtual Elves, we don’t just provide support — we become part of your team, delivering dependable, high-quality service with integrity and a touch of magic.
If you’re ready for a partner who’s invested in your success, we’d love to help you get there.
The Story Behind Virtual Elves
Kristy’s journey from corporate professional to outsourcing pioneer began with a simple realisation — small business owners were burning out under the weight of “doing it all.”
Combining her background in operations and leadership with a deep understanding of business systems, Kristy built Virtual Elves to offer a smarter, more human way to scale.
Since 2009, the company has connected hundreds of Australian entrepreneurs with skilled, values-driven Filipino virtual assistants, helping them streamline operations, delegate with confidence, and find more balance.
A Vision for Ethical Outsourcing
From day one, Kristy’s mission has been clear — to make outsourcing ethical, empowering, and sustainable.
Her leadership principles are simple but powerful:
✔️ Fair pay and flexibility for every team member
✔️ Long-term partnerships built on trust and communication
✔️ Systems that create stability, not stress
✔️ Calm, capable support that gives clients peace of mind
Under Kristy’s guidance, Virtual Elves has become a trusted Australian agency for business owners who value both quality and care.
What Kristy Believes In / Her Impact
Kristy believes that outsourcing, when done right, changes lives — for clients, teams, and communities.
Her philosophy centres on three key ideas:
- Empowerment through clarity. Systemise, automate, delegate — and focus on what truly matters.
- Partnership over transaction. Every client relationship is built for the long term.
- Growth with integrity. Business success should never come at the expense of wellbeing.
Kristy’s work has supported over 400 businesses across Australia, trained more than 60 skilled VAs, and shaped the future of ethical outsourcing. She’s a sought-after speaker and podcast guest, sharing insights on building sustainable teams, leadership, and growth.
Book a Call or Connect
Ready to take the next step toward a business that runs with ease and confidence? Book a free discovery call with Kristy Smith and the Virtual Elves team to explore how outsourcing can help you reclaim your time, scale sustainably, and grow with clarity.